APPENDIX – Survey Demographics

Spend on Enterprise 2.0 in 2010

Predicting levels of spend for 2010 seems to be a difficult call for the respondents. More than 29% do not know in which areas their organization will invest. 40% stated that spend will be made to prepare social media strategy. Surprisingly, initiatives requiring spending in Web 2.0 technology scored the lowest with Microsoft SharePoint as the highest with 18%.

Usage of Web 2.0 technologies and tools

The benefits of using Web 2.0 tools and technologies lie in the opportunity for employee, customer and partner collaboration and by allowing quick knowledge access and sharing. There seems to be an appetite for using all kinds of social networks and tools available online, whereas the use of collaboration suites such as SharePoint and mobile workforce and location-based solutions are still in their very early stages. LinkedIn is the most popular social network site used by 79%.

The respondents in the Winnovation Network 2010 survey cite similar lack of benefits relating to better ties with suppliers and partners whereas in the McKinsey survey, only 7% has no measurable effects. Highest on the list of benefits in the Winnovation 2010 survey are reduced travel costs.

The largest barriers to wider implementation of Enterprise 2.0 across organizations are: corporate culture, insufficient priority and lack of understanding by management. The lack of a business case is stated by only 25% as a challenge.

The State of Organizational Use

Understanding of Enterprise 2.0 and how it could help businesses and organizations is still in its early days in Finland. 17% have no clear understanding of what Enterprise 2.0 is, 47% are somewhat familiar or aware of it but are not addressing it. 36% are already benefiting from it.

Key Findings

• 36% of our sample of Finnish businesses and organizations have a comprehensive understanding of what Enterprise 2.0 is and how businesses and organizations can benefit from it. 17% of the respondents have no understanding of what it is.
• Lack of understanding amongst management, corporate culture and insufficient priority are the biggest barriers to wider adoption of Enterprise 2.0 in Finnish organizations and companies.