Most of the companies will need to focus on their core competencies and build an alliance network. It is crucial to build co-operative innovation, business planning and execution processes with your partners. Developing the "Partner of Choice" capabilities include selection of the right business partners and executing the partnership process in a structured and value-adding manner.

Winnovation Network is testing new framework of a partnership model. Acting as  "one company". We are using social media to prioritize our market making actions and internal development. We run continuously several virtual discussion forums and develop proposals and client work by using Skype, GoogleDocs, Yammer and many other social media tools. We are developing a next best practice in partnering capabilities.